Social media content for Long Island salons, spas, and gyms

Who it is for

Who it is for

Any studio where the result is on a person and the person doing it is the reason clients book.

• Hair salons

  Color, cuts, and styling, with the before and after shot the same way on both sides.

• Barbershops

  Fades, line-ups, shaves, and the shop itself, with kids' cuts filmed only with a parent's consent.

• Med spas and aesthetic practices

  Licensed providers, the treatment rooms, and patient stories, with medical procedures shown only in licensed hands.

• Nail salons and lash and brow studios

  Close detail work, sets and designs, and the techs who make them.

• Gyms and fitness studios

  Classes, coaches, and the floor, with results shown the way the FTC's endorsement rules expect.

By kind of studio

A page for each kind of studio

The year each one follows, how we film that kind of studio, a month on each tier, and the rules that apply to it.

• Hair salonsColor reveals, cuts, and stylists on their craft, with the before and after lit the same way and no grade on the color.
• BarbershopsFades, line-ups, shaves, and the shop itself, with the shop's own music kept out of the audio and kids filmed only with a parent's consent.
• Med spas and aesthetic practicesLicensed providers, treatment rooms, and patient stories, with medical procedures shown only in licensed hands and patients only with the practice's consent.
• Nail salons and lash and brow studiosSets, designs, and lash and brow work in close-up, by the license each service needs, with tint claims inside the FDA's eye cosmetic rules.
• Gyms and fitness studiosClasses, coaches, and the floor, with your own space and equipment shown as they are and member results shown as typical or disclosed.

Through the year

A beauty and fitness year, in content

Each kind of studio has its own busy weeks. The calendar puts the pieces out before the bookings, not during them.

1. January

   New year resolutions fill gyms and med spa consults, and salons see color corrections after the holidays.

2. Spring

   Prom, graduation, and the first pedicures of sandal season.

3. Summer

   Lighter color, shorter cuts, summer skin care, and outdoor classes.

4. Back to school

   Barbershops and kids' cuts in late August, and gyms restarting fall schedules.

5. The holidays

   Party hair, holiday sets, gift cards, and the last open appointments of the year, posted weeks ahead.

The work

What we make for a salon, spa, or gym

Pieces that show the work and the person behind it.

• The transformation

  A before and after from one of your own clients, shot under the same light from the same angle on both sides, with their signed release.

• The process

  The work in close-up as it happens: the foil, the clippers, the brush, the needle in licensed hands, the rep.

• Meet the stylist, barber, or coach

  One person at a time, on what they do best and how they work, with their license or certification as they hold it.

• The space

  The chairs, the treatment rooms, or the floor, filmed before the first appointment.

• Questions clients ask

  A minute on how often to book, what a service involves, or what to do before an appointment.

• Services and openings

  A new service, a new team member, or open spots this week, cut as a carousel and a short Reel, with prices only as you write them.

On site

How we film a salon, spa, or gym

Your clients came for a service. These are the terms we keep.

A content month

What a month looks like

Examples of how each tier tends to fill for a salon, spa, or gym. The content calendar sets the real mix around your bookings.

1. Partner

   $1,500 per month

   One content day, usually a slower weekday with a few clients who have agreed to be filmed. Four to six finished pieces, for example two transformations, a process piece, a meet-the-team piece, and a carousel of services, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on the work and one on the team and the space. One long form video of 5 to 10 minutes, such as the owner walking through a new service, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the year, with event coverage included, such as an opening, a client night, or a charity class: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your studio provides

We do the planning, filming, editing, and captions. These stay with you.

• Clients willing to be filmed on the content day, each with a signed release.
• Staff names and their licenses or certifications exactly as they hold them.
• Prices, service names, and any claim about results, worded as you stand behind them.
• A slower window in the book for the content day.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape beauty and fitness content

Who can be shown doing the work, who can appear, before and afters, reviews, and music.

• The work shown is licensed work

  New York's General Business Law section 401 says no person shall practice nail specialty, waxing, natural hair styling, esthetics, or cosmetology without a license, or own or operate an appearance enhancement business without one, and section 432 requires a license to practice barbering for pay or to run a barber shop. The Department of State says injections, laser procedures other than laser hair removal, and microneedling are medical procedures. So the person a piece shows doing a service holds the license for it.

  • Source: New York General Business Law section 400, appearance enhancement definitions (New York State Senate)
  • Source: New York General Business Law section 401, licenses required (New York State Senate)
  • Source: New York General Business Law section 431, barbering definitions (New York State Senate)
  • Source: New York General Business Law section 432, licenses required (New York State Senate)
  • Source: New York Department of State, Appearance Enhancement Service vs. Med Spa Service

• Clients on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor, and section 51 lets that person sue to stop the use and recover damages. A client in the chair agreed to a service, not to an ad, so each one signs a release before a piece shows their face, and a before and after counts as their likeness too.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

• A before and after is a claim about results

  The FTC's Endorsement Guides, at 16 CFR 255.2(b), say an ad in which a customer describes their experience with a key attribute of a product or service will likely be read as saying that experience is what people will generally achieve. Without proof that it is, the ad should clearly and conspicuously disclose the generally expected result, and that disclosure has to change the net impression of the ad. So a before and after is your own client, shown as the work came out, and any claim about what others can expect is one you can back up.

  • Source: 16 CFR 255.2, Consumer endorsements, FTC Endorsement Guides (Cornell Law School LII)

• Clients who speak on camera

  The FTC's rule on fake reviews and testimonials, announced August 14, 2024, bans fake reviews, rewards conditioned on a positive review, and undisclosed reviews from your own staff. A client who talks about a service on camera does so unscripted, a free service is never conditioned on what they say, and a staff member is introduced as staff.

  • Source: FTC, final rule banning fake reviews and testimonials, August 14, 2024

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.