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Breweries, wineries, and tasting rooms

Social media content for Long Island breweries, wineries, and tasting rooms

Quick answer

Core Media Co., a photography and video studio at 523 Lake Avenue in Saint James, NY, makes monthly social media content for breweries, wineries, and tasting rooms across Long Island and the North Fork: brew days, the vineyard through the season, and the tasting room, built around the federal rule that treats a producer's social posts as advertising. Plans run $1,500 to $4,000 per month with a six-month minimum.

Updated

A brewery or a winery has a story a bar does not: where it is made. We film brew day from grain to fermenter, the vineyard from bud break to harvest, the cellar, the canning line, and the tasting room on a full Saturday, and fly the drone over the rows when airspace and weather allow, then hand over a month of Reels, photos, and captions.

Producers advertise under federal rules that bars do not. The Alcohol and Tobacco Tax and Trade Bureau treats a producer's social posts as advertising, so the mandatory information has to be on your profile or in the piece. We build every piece with that in mind. You post the pieces, or hand them to whoever runs your accounts.

Book a 20-minute callSee a content month

Through the year

A producer's year, in content

The vineyard and the release calendar set the year. The North Fork's busy months fill the tasting room.

  1. Spring

    Bud break in the vineyard, spring releases, and the tasting room opening up for the season.

  2. Summer

    The vineyard in full leaf from above, summer beers, and the tasting room and lawn on a weekend.

  3. Harvest

    Picking, the crush pad, and fermentation, the busiest and most filmable weeks of a winery's year.

  4. Winter

    The cellar and barrel room, brew days, pruning, and the winemaker or brewer on what is coming next.

The work

What we make for a brewery or winery

Pieces that show where it is made and who makes it.

  • Brew day

    Grain, mash, boil, and the fermenter, cut into one Reel.

  • The vineyard through the year

    The same rows from the same spots each season, and from above. Every drone flight is flown by an FAA Part 107 certified remote pilot.

  • Harvest and the crush

    Picking crews, bins, the press, and the first juice, filmed from where the winemaker puts us.

  • The release

    A new beer or vintage, the can or bottle, and the maker on what is in it.

  • The tasting room

    The bar, the flight, and the room on a busy day, with no guest made recognizable without a release.

  • The people

    Brewers, winemakers, cellar hands, and tasting room staff, one at a time, each with a signed release.

On site

How we film a brewery or winery

Production floors, vineyards, and a busy tasting room. These are the rules.

  • On the production floor we stand where your brewer or winemaker puts us, away from hoses, hot liquid, and forklifts.
  • The drone flies over the rows when the vineyard and tasting lawn are clear of guests, never over people.
  • No one under 21 appears with a drink, and no one is shown overconsuming.
  • Guests are kept unrecognizable unless they sign a release.
  • Every product shot shows the label as approved. We do not mock up a label or a can that does not exist yet without saying so.
  • Captions about a specific product carry the information you give us for it, or point to where it lives on your profile.

A content month

What a month looks like

Examples of how each tier tends to fill for a brewery or winery. The content calendar sets the real mix around your releases and the season.

  1. Partner

    $1,500 per month

    One content day, split between production and the tasting room. Four to six finished pieces, for example a brew day or vineyard Reel, a release piece, a tasting room piece, and a carousel, delivered within 5 business days.

  2. Partner+

    $2,750 per month

    Two content days, often one in production or the vineyard and one on a busy tasting room day. One long form video of 5 to 10 minutes, such as the winemaker walking through harvest, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

  3. Flagship

    $4,000 per month

    A weekly presence through the season, with event coverage included, such as a release party or a harvest festival: 16+ finished pieces a month and 48 hour turnaround.

Pricing

Monthly partnership pricing

The same three tiers every business pays, whatever the trade. Partner is $1,500, Partner+ is $2,750, and Flagship is $4,000 per month, each with a six-month minimum term, then month to month.

  • Partner

    $1,500per month
    • 1 content day per month
    • 4 to 6 finished pieces per month
    • Your office or our studio
    • Monthly content calendar
    • 5 business day turnaround
    • Event coverage as an add-on
    • Strategy session at onboarding

  • Partner+

    Recommended
    $2,750per month
    • 2 content days per month
    • 1 long form video of 5 to 10 minutes, 10 short form pieces, and 3 to 4 static or carousel posts per month
    • Your office or our studio
    • Monthly content calendar
    • 3 business day turnaround
    • Event coverage as an add-on
    • Strategy session at onboarding

  • Flagship

    $4,000per month
    • Weekly presence
    • 16+ finished pieces per month
    • Your office and our studio, plus events
    • Monthly content calendar
    • 48 hour turnaround
    • Event coverage included
    • Quarterly strategy session

Every tier includes shooting, editing, captions, platform cuts, and a shared delivery folder. You own the finished work, with no usage restrictions. Six-month minimum term, then month to month.

How the partnership works, on the For Business page

Your side

What your brewery or winery provides

We do the planning, filming, editing, and captions. These stay with you.

  • Your release and harvest calendar, and access to production on the days that matter.
  • The mandatory information for each product a piece features, and where it appears on your profile.
  • Brewers, winemakers, and staff willing to be on camera, each with a signed release.
  • Whoever posts and boosts your pieces, and sets any ad's age targeting.
  • Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape brewery and winery content

Federal advertising rules for producers, Meta's alcohol rules, consent, and drones.

  • Your posts are advertising under federal rules

    The Alcohol and Tobacco Tax and Trade Bureau's Industry Circular 2024-1 says TTB considers content posted on social media by an industry member to be advertising under the Federal Alcohol Administration Act and its regulations, and that a downloadable or shared video that does not contain, or link back to, the mandatory information would be non-compliant. So each piece either carries that information, or runs where your profile carries it, as you and your compliance contact decide.

  • Boosting a post makes it an alcohol ad

    Meta's Advertising Standards say ads that promote or reference alcohol must comply with all applicable local laws, include depictions of alcohol brands, consumption, and the availability of alcohol sales, and set the minimum age for alcohol ads in the United States at 21. We do not run ads, but whoever boosts a piece for you has to target it to 21 and over.

  • Guests and staff on camera

    New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, and section 51 lets that person sue to stop the use and recover damages. A diner at the next table is covered as much as your staff, so anyone recognizable in a piece has signed a release, and everyone else is kept unrecognizable.

  • No drone flights over guests

    Under 14 CFR 107.39, a small drone may not fly over a person unless that person is directly participating in the flight, is under a covered structure or inside a stationary vehicle, or the operation meets one of the operational categories in subpart D. A guest on the tasting lawn is none of the first two, so aerials are flown when the rows and the lawn are clear. Every drone flight is flown by an FAA Part 107 certified remote pilot. Core Media Co. is fully insured, and the coverage includes drone work.

  • Music needs a license for business use

    Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.

Questions

Questions breweries and wineries ask us

Who makes social media content for wineries and breweries on Long Island?
Core Media Co., a photography and video studio at 523 Lake Avenue in Saint James, NY. We film brew days, vineyards, harvest, and tasting rooms for breweries and wineries across Long Island and the North Fork, and hand over a month of finished Reels, photos, and captions. Plans run $1,500 to $4,000 per month with a six-month minimum.
How much does monthly content cost for a brewery or winery?
Partner is $1,500, Partner+ is $2,750, and Flagship is $4,000 per month, each with a six-month minimum term, then month to month. Partner is 1 content day and 4 to 6 finished pieces a month. Partner+ is 2 content days, 1 long form video of 5 to 10 minutes, 10 short form pieces, and 3 to 4 static or carousel posts. Flagship is a weekly presence with 16+ pieces and event coverage included. The tiers are the same for a brewery or winery as for any other business.
Do TTB advertising rules apply to our Instagram?
TTB's Industry Circular 2024-1 says it considers content posted on social media by an industry member to be advertising, and that a shared video that does not contain or link back to the mandatory information would be non-compliant. Your compliance contact decides how you meet that; we build each piece to fit.
Can you film harvest on the North Fork?
Yes, from the picking crews to the crush pad, standing where your winemaker puts us, and from above when the rows are clear and airspace and weather allow. Every drone flight is flown by an FAA Part 107 certified remote pilot. Core Media Co. is fully insured, and the coverage includes drone work.
Will you film guests in the tasting room?
Not recognizably without a signed release, and never anyone under 21 with a drink. The room reads as full from glasses, hands, backs, and soft focus.
Do you post to our accounts or run our ads?
No. We make the content and hand it over ready to post: the finished files and their captions, cut for each platform, in a shared folder. You post them, or pass them to whoever runs your accounts. We do not post, boost posts, or run ads, and we do not promise follower numbers.

Keep reading

Book a call

Book a 20-minute call.

Tell us what you are trying to do. If it is a fit, we send an agreement and pick a date.

Replies within one business day. Signed agreement on every job. You own the finished work.

Prefer to write? Send us a note at studio@thecoremedia.co

Core Media Co.523 Lake Avenue
Saint James, NY 11780studio@thecoremedia.co

Based in Saint James. Working across Smithtown, Huntington, Port Jefferson, and all of Suffolk and Nassau County.