Skip to main content

HVAC and plumbing

Social media content for Long Island HVAC and plumbing companies

Quick answer

Core Media Co., a photography and video studio at 523 Lake Avenue in Saint James, NY, makes monthly social media content for HVAC and plumbing companies across Long Island: technicians explaining what they found, your vans and shop, and service calls filmed inside homes only with the homeowner's written consent and nothing personal in frame. Plans run $1,500 to $4,000 per month with a six-month minimum.

Updated

People call a plumber or an HVAC company after something has already gone wrong, and a face they have seen before makes that call easier. The technician who shows up is the brand. We film your techs explaining what they see on calls, what a homeowner can check before calling, and what a maintenance visit covers, plus the vans, the shop, and the people at the dispatch desk, and hand over a month of finished Reels, photos, and captions.

Most of your work happens inside someone's home, so most of our filming rules are about that home. We film a service call only when the homeowner agrees in writing, and family photos, mail, screens, and anything else personal stay out of frame. When no home is available, we film the tip on equipment in your shop. You post the pieces, or hand them to whoever runs your accounts.

Book a 20-minute callSee a content month

Through the year

An HVAC and plumbing year, in content

Prevention pieces filmed a season early are ready the week the weather turns.

  1. Spring

    Air conditioning tune-ups before the heat, condenser and filter pieces, and what a maintenance visit checks.

  2. Summer

    Cooling calls. Short pieces on what to check before calling, and the technician at the unit explaining a common fix.

  3. Fall

    Heating tune-ups, boiler and furnace checks before the first cold night, and outdoor spigots and hoses before the freeze.

  4. Winter

    Frozen pipes, no-heat calls, and water heaters. The prevention pieces filmed in the fall go out the night the temperature drops.

The work

What we make for an HVAC or plumbing company

Short, useful pieces from the people a homeowner will actually meet.

  • What the tech found

    The technician at the unit or under the sink, explaining the problem and the fix in a minute a homeowner can follow.

  • Before you call

    What a homeowner can safely check first: the breaker, the thermostat, the filter, the shutoff valve. And what to leave to a licensed technician.

  • What a maintenance visit covers

    A tune-up or inspection, step by step, so the homeowner knows what they are paying for before the visit.

  • The vans and the shop

    Your fleet, a stocked van, the warehouse, and the dispatch desk. The name on the van is the one people see on their street.

  • Your technicians

    One tech at a time: what they like about the trade and how they leave a house. It doubles as recruiting content.

  • Equipment, explained

    Heat pumps, boilers, tankless water heaters, and filtration in general terms, with any efficiency or savings figure taken from the manufacturer's own documentation.

On site

How we film inside a customer's home

A camera in someone's kitchen or basement is a privilege. These are the terms.

  • A signed release from the homeowner before we film inside, and from anyone who appears on camera.
  • Family photos, mail, screens, documents, medicine cabinets, and anything with a name on it stay out of frame.
  • No house numbers, street signs, or outside of the house unless the homeowner agrees.
  • Shoe covers on and gear on a drop cloth, the same care for the house your techs show.
  • The work comes first. If a job needs the tech's full attention, we film the explanation after.
  • A tip filmed on a shop unit is presented as a shop unit, never as a customer's home.

A content month

What a month looks like

Examples of how each tier tends to fill for an HVAC or plumbing company. The content calendar sets the real mix around your season.

  1. Partner

    $1,500 per month

    One content day, often half in your shop and half on a scheduled maintenance visit at a home that agreed to filming. Four to six finished pieces, for example two technician tips, a what-a-tune-up-covers piece, a van and shop piece, and a carousel, delivered within 5 business days.

  2. Partner+

    $2,750 per month

    Two content days, for example one on maintenance visits and one in the shop with your techs. One long form video of 5 to 10 minutes, such as a full maintenance visit with the technician explaining each step, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

  3. Flagship

    $4,000 per month

    A weekly presence for a company with several trucks on the road: 16+ finished pieces a month, event coverage included, such as a training day or a community event you sponsor, and 48 hour turnaround.

Pricing

Monthly partnership pricing

The same three tiers every business pays, whatever the trade. Partner is $1,500, Partner+ is $2,750, and Flagship is $4,000 per month, each with a six-month minimum term, then month to month.

  • Partner

    $1,500per month
    • 1 content day per month
    • 4 to 6 finished pieces per month
    • Your office or our studio
    • Monthly content calendar
    • 5 business day turnaround
    • Event coverage as an add-on
    • Strategy session at onboarding

  • Partner+

    Recommended
    $2,750per month
    • 2 content days per month
    • 1 long form video of 5 to 10 minutes, 10 short form pieces, and 3 to 4 static or carousel posts per month
    • Your office or our studio
    • Monthly content calendar
    • 3 business day turnaround
    • Event coverage as an add-on
    • Strategy session at onboarding

  • Flagship

    $4,000per month
    • Weekly presence
    • 16+ finished pieces per month
    • Your office and our studio, plus events
    • Monthly content calendar
    • 48 hour turnaround
    • Event coverage included
    • Quarterly strategy session

Every tier includes shooting, editing, captions, platform cuts, and a shared delivery folder. You own the finished work, with no usage restrictions. Six-month minimum term, then month to month.

How the partnership works, on the For Business page

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

  • Customers who have agreed in writing to a camera on the call. Scheduled maintenance visits work better than emergencies.
  • Every license number your company advertises under, and the company name as printed on the license.
  • Technicians willing to talk on camera for a minute or two between steps.
  • Shop time and a unit to film on when no home is available.
  • Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape HVAC and plumbing content

Which license goes on a piece, what a Nassau ad must say about warranties and specials, and the review rules.

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.

Questions

Questions HVAC and plumbing companies ask us

Who makes social media content for HVAC and plumbing companies on Long Island?
Core Media Co., a photography and video studio at 523 Lake Avenue in Saint James, NY. We film your technicians, vans, and shop, and service calls in homes that agreed in writing, across Suffolk and Nassau County, and hand over a month of finished Reels, photos, and captions. Plans run $1,500 to $4,000 per month with a six-month minimum.
How much does monthly content cost for an HVAC or plumbing company?
Partner is $1,500, Partner+ is $2,750, and Flagship is $4,000 per month, each with a six-month minimum term, then month to month. Partner is 1 content day and 4 to 6 finished pieces a month. Partner+ is 2 content days, 1 long form video of 5 to 10 minutes, 10 short form pieces, and 3 to 4 static or carousel posts. Flagship is a weekly presence with 16+ pieces and event coverage included. The tiers are the same for an HVAC or plumbing company as for any other business.
Can you film inside our customers' homes?
Yes, with the homeowner's written consent before we start. Anyone who appears on camera signs a release, which New York's Civil Rights Law section 50 requires for advertising use, and family photos, mail, screens, documents, and house numbers stay out of frame. When no home is available, we film the tip on equipment in your shop.
What should an HVAC or plumbing company post before the busy season?
Prevention. Before summer, tune-ups and what to check before calling about the air conditioning. Before winter, heating checks, outdoor spigots, and frozen pipes. Pieces filmed a season early are ready the week the weather turns, when homeowners need them.
Will you put our license number on the videos?
Yes, every number you give us, in the caption and on screen where you want it. In Suffolk County, plumbing and electrical licenses are separate from the home improvement license, so an HVAC or plumbing company can hold more than one. Your licensing office can confirm which numbers your advertising needs.
Do you post to our accounts or run our ads?
No. We make the content and hand it over ready to post: the finished files and their captions, cut for each platform, in a shared folder. You post them, or pass them to whoever runs your accounts. We do not post, boost posts, or run ads, and we do not promise follower numbers.

Keep reading

Book a call

Book a 20-minute call.

Tell us what you are trying to do. If it is a fit, we send an agreement and pick a date.

Replies within one business day. Signed agreement on every job. You own the finished work.

Prefer to write? Send us a note at studio@thecoremedia.co

Core Media Co.523 Lake Avenue
Saint James, NY 11780studio@thecoremedia.co

Based in Saint James. Working across Smithtown, Huntington, Port Jefferson, and all of Suffolk and Nassau County.