Social media content for Long Island caterers and food trucks

Through the year

A catering and food truck year, in content

Bookings come months ahead. Pieces go out while people are still choosing.

1. Late winter

   Tasting season for spring and summer bookings, and the chef on menus and stations.

2. Spring

   Graduations, communions, and corporate events, and the food truck back on the road.

3. Summer

   Outdoor setups, clambakes, the truck at festivals and breweries, and the busiest weeks of the year.

4. Fall and the holidays

   Office holiday parties and holiday trays, posted weeks before the booking window closes.

The work

What we make for a caterer or food truck

Pieces that show scale, setup, and the food at its best moment.

• The setup, start to finish

  An empty room to a dressed buffet or station, as a time-lapse, before the guests arrive.

• The tasting

  The chef walking a client through a menu, with the client's OK, or a staged tasting with your team.

• Prep in the commissary

  Hundreds of portions moving at once, filmed from where the chef puts us.

• The truck at a stop

  The window, the griddle, the first order of the day, and the line, with customers kept unrecognizable.

• Menus and stations

  Each station or package as a short piece and a carousel, in your words and at your prices.

• Where to find us

  The week's truck stops as a carousel, from the schedule you send.

On site

How we film catering and trucks

Someone else's party, someone else's venue, your food. These are the rules.

A content month

What a month looks like

Examples of how each tier tends to fill for a caterer or food truck. The content calendar sets the real mix around your bookings.

1. Partner

   $1,500 per month

   One content day, for example a tasting and commissary prep, or a full day on the truck. Four to six finished pieces, such as a setup time-lapse, a tasting piece, a menu carousel, and a truck Reel, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one in the kitchen and one at a setup the host and venue have agreed to. One long form video of 5 to 10 minutes, such as the owner walking through a full event from prep to breakdown, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the season, with event coverage included, such as a food truck rally or your own open house: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

• Events where the host and the venue have agreed to filming in writing.
• Your tasting and truck schedule, so content days land on the best food.
• Menus, packages, and prices exactly as you want them published.
• Chefs and staff willing to be on camera, each with a signed release.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape catering and food truck content

Guests at someone else's event, what the food on screen has to be, and reviews.

• Guests at a private event

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's for a minor, and section 51 lets that person sue to stop the use and recover damages. A guest at a party you cater did not agree to be in your advertising, so guests stay out of every piece unless they sign a release.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

• The plate shown is the plate served

  New York's General Business Law section 350 declares false advertising in the conduct of any business unlawful, and section 350-a defines it as advertising that is misleading in a material respect, judged by representations made by statement, word, design, device, sound, or any combination of them. A plate styled with something the kitchen does not serve, or a portion bigger than the one on the menu, is that kind of representation. We film the dish as your kitchen sends it out.

  • Source: New York General Business Law section 350 (New York State Senate)
  • Source: New York General Business Law section 350-a (New York State Senate)

• Comped meals and reviews

  The FTC's rule on fake reviews and testimonials, announced August 14, 2024, bans fake reviews, rewards conditioned on a positive review, and undisclosed reviews from your own staff. A guest who speaks on camera does so unpaid and unscripted, and a meal comped for a creator is never conditioned on what they say.

  • Source: FTC, final rule banning fake reviews and testimonials, August 14, 2024

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.