Social media content for Long Island marinas, boat dealers, and charter boats

Through the year

A boating year, in content

The season is short, and the decisions are made before it starts.

1. Winter

   Boat shows, slip renewals, new models, and charter dates booked for the summer.

2. Spring commissioning

   Boats coming out of storage, bottom paint, launch day, and the yard at full speed.

3. Summer

   Boats on the Sound and the bays, sunset cruises, the fuel dock, and fluke and sea bass trips.

4. Fall run

   Striped bass and false albacore on the fall run, and the last long weekends on the water.

5. Haul-out

   Winterizing, shrink wrap, storage, and service plans, posted before owners decide where to store.

The work

What we make for a marina, dealer, or charter

Pieces that put a viewer on the water.

• The boat on plane

  A boat running in the bay, filmed from a chase boat and from the air where allowed, for a dealer's walkthrough or a charter's trip.

• The walkthrough

  A boat from the bow to the helm to the engines, with specifications as the dealer gives them.

• The marina at first light

  The docks, the yard, the fuel dock, and the amenities, before the day starts.

• The trip

  A charter or fishing trip from the dock to the return, with passengers who signed releases and fish handled as the captain handles them.

• The captain

  The captain on how a trip runs, what to bring, and what the season is doing, in their own words.

• The yard

  Commissioning, service, and haul-out, so an owner sees who works on the boat.

On site

How we film on the water

Rules we keep on every marine shoot.

A content month

What a month looks like

Examples of how each tier tends to fill for a marina, dealer, or charter. The content calendar sets the real mix around the weather.

1. Partner

   $1,500 per month

   One content day, often an early morning on the water. Four to six finished pieces, for example a boat on plane, a walkthrough, a marina piece, and a captain piece, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on the water and one at the dock or the yard. One long form video of 5 to 10 minutes, such as a full trip from the dock and back or a model walkthrough with the dealer, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the season, with event coverage included, such as a boat show, a fishing tournament, or launch day: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your business provides

We do the planning, filming, editing, and captions. These stay with you.

• A boat and a captain for any on-the-water day, with room for our crew inside the passenger limit.
• Passengers, owners, and staff willing to be filmed, each with a signed release.
• Boat specifications, prices, and charter rates exactly as you want them published.
• The captain's word on what fish are legal to keep, and any size or limit in a caption.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape marine content

Passengers for hire, charter licenses, kept fish, aerials, and releases.

• Passengers for hire and the six-pack limit

  Under 46 U.S.C. 2101, a passenger for hire is one for whom consideration is contributed as a condition of carriage, and an uninspected passenger vessel under 100 gross tons carries not more than six passengers, including at least one for hire. Section 8903 says such a vessel shall be operated by an individual licensed by the Coast Guard. A piece never invites more passengers than the boat is licensed and inspected to carry.

  • Source: 46 U.S.C. 2101, definitions, including passenger for hire and uninspected passenger vessel (Cornell Law School LII)
  • Source: 46 U.S.C. 8903, self-propelled uninspected passenger vessels (Cornell Law School LII)

• A fishing charter needs a DEC license

  NYSDEC's Marine District Party and Charter Boat License allows the holder to carry recreational fishing passengers for hire on a registered vessel, and the application calls for the captain's Coast Guard license, plus a Certificate of Vessel Inspection for a boat that carries more than six passengers. We film charters that hold it.

  • Source: NYSDEC, Marine District Party and Charter Boat License

• A kept fish has to be a legal fish

  NYSDEC describes a coastwide 28 to 31 inch slot for striped bass and the requirement to use circle hooks when fishing with bait for them, and its limits change by species and season. A bass held up for the camera outside the slot is evidence of a violation, so fish are shown kept only when the captain says they are legal, and any size or limit in a caption comes from the captain.

  • Source: NYSDEC, Striped Bass

• Aerials over the water

  Under 14 CFR 107.39, a small drone may not fly over a person who is not directly participating in the flight, unless they are under a covered structure or in a stationary vehicle, or the operation meets a subpart D category. People on an open deck are neither, so aerials are flown beside boats with people aboard. Airspace near Republic, MacArthur, Gabreski, and East Hampton, and the rules at state parks and beaches, decide where we launch. Every drone flight is flown by an FAA Part 107 certified remote pilot.

  • Source: 14 CFR 107.39, Operation over human beings (Cornell Law School LII)
  • Source: Real estate drone rules on Long Island (Core Media Co. guide, with FAA sources)

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.