Social media content for Long Island bars and wine bars

Through the year

A bar year, in content

The drinks list and the calendar change with the season. Pieces go out ahead of the nights they are for.

1. Spring

   The new cocktail list, rosé season, and the first nights the doors stay open.

2. Summer

   Outdoor seating, frozen and spritz drinks, and live music nights, with the music on any piece licensed for it.

3. Fall

   Harvest wines, darker spirits, game days, and holiday party bookings.

4. Winter

   Warm drinks, wine flights, New Year's Eve, and the bartenders on the craft behind the list.

The work

What we make for a bar or wine bar

Pieces built on the pour and the people behind the bar.

• The build

  A signature cocktail from ice to garnish, in slow motion and close-up.

• The pour

  Wine into the glass, the tap, the bottle coming off the back bar, filmed for the sound as much as the picture.

• The bartender

  One person at a time, on a drink they made up or a bottle they love, with a signed release.

• The room at night

  The bar lit and full, with no guest made recognizable unless they signed a release.

• The list, explained

  A wine flight, a new menu, or a pairing, a minute at a time from the person who wrote it.

• Food at the bar

  The small plates and bar menu, plated as served.

On site

How we film a bar

Rules we keep on every bar shoot, on top of the restaurant ones.

A content month

What a month looks like

Examples of how each tier tends to fill for a bar or wine bar. The content calendar sets the real mix around your list and your nights.

1. Partner

   $1,500 per month

   One content day, from the afternoon setup into the first hours of the night. Four to six finished pieces, for example two cocktail builds, a bartender piece, a room-at-night Reel, and a carousel of the list, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on drinks and food and one on a busy night. One long form video of 5 to 10 minutes, such as the bar manager walking through the new list, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence, with event coverage included, such as a tasting, a live music night, or New Year's Eve: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your bar provides

We do the planning, filming, editing, and captions. These stay with you.

• Drinks built by your bartenders as they are served, and a window before the night gets busy.
• Staff willing to be on camera, each with a signed release.
• Drink prices and specials exactly as you want them published, checked against the SLA's rules.
• Whoever posts and boosts your pieces, and sets any ad's age targeting.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape bar content

The State Liquor Authority on drink specials and suppliers, Meta on alcohol ads, and consent.

• Drink specials in your posts

  The State Liquor Authority says on-premises licensees are prohibited from offering, selling, serving, or delivering an unlimited number of drinks for a fixed price during a set period, and from advertising, promoting, or charging a price for drinks that it sees as an attempt to get around that law. It has generally regarded prices below half the regular price as such an attempt, and gives a $1 beer special, when beers are ordinarily $5, as a violation. So a piece about a special says the price you set, and we flag anything that reads as unlimited or below half price.

  • Source: New York State Liquor Authority, Restaurant License Quick Reference

• A supplier cannot pay for your content

  The SLA says the gifts and services law prohibits manufacturers and wholesalers from giving something of value to retailers, and that the Authority presumes anything they give a retailer is meant to induce the retailer to buy their product. A distributor or brand paying for a bar's video is the kind of thing that law covers, so we are hired and paid by the bar.

  • Source: New York State Liquor Authority, Trade Practice Issues

• Boosting a post makes it an alcohol ad

  Meta's Advertising Standards say ads that promote or reference alcohol must comply with all applicable local laws, count venues whose primary business model depends on alcohol sales as alcohol promotion, and set the minimum age for alcohol ads in the United States at 21. We do not run ads, but whoever boosts a piece for you has to target it to 21 and over.

  • Source: Meta Advertising Standards, Alcohol

• Guests and staff on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, and section 51 lets that person sue to stop the use and recover damages. A diner at the next table is covered as much as your staff, so anyone recognizable in a piece has signed a release, and everyone else is kept unrecognizable.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.