Social media content for Long Island masonry and paving contractors

Through the year

A masonry and paving year, in content

Freeze and thaw sets the calendar on Long Island. Pieces on what winter did are ready when homeowners start noticing.

1. Early spring

   What the winter left: heaved pavers, cracked steps, spalled brick, and chimney crowns. Inspection pieces and repair before and afters.

2. Paving season

   Driveways from tear-out to the final pass: excavation, base, compaction, and the top course, filmed at each stage.

3. Summer

   Steps, stoops, walkways, and retaining walls, with the mason at work in close-up.

4. Fall

   Chimney and fireplace work before the heating season, sealing, and the year's driveways cut into a long form walkthrough.

5. Winter

   Indoor stone and fireplace work, and the owner explaining materials and drainage for next season's buyers.

The work

What we make for a masonry or paving company

Pieces that show the work under the surface and the hands that set it.

• The driveway, layer by layer

  Tear-out, excavation, base, compaction, and the finished surface from the same frames, cut into one Reel.

• The base nobody sees

  Your foreman explaining the depth, the stone, and the pitch for drainage while it is still open.

• Close-ups of the craft

  Setting stone, pointing brick, laying a border, and cutting a paver to fit, at a distance that shows the skill.

• Steps, stoops, and chimneys

  The crumbling step or chimney crown before, the repair, and the finished work.

• From above

  The finished driveway, pattern, or wall in one frame, by drone. Every drone flight is flown by an FAA Part 107 certified remote pilot.

• Materials, explained

  Pavers, asphalt, concrete, natural stone, and brick, a minute each from the owner. Prices stay out unless you write them.

On site

How we film a masonry or paving job

Habits that keep the footage honest and keep the crew out of trouble.

A content month

What a month looks like

Examples of how each tier tends to fill for a masonry or paving company. The content calendar sets the real mix around your schedule.

1. Partner

   $1,500 per month

   One content day, timed to the stage worth filming that month: a tear-out, a base, or a finished surface. Four to six finished pieces, for example a layer by layer Reel, a base explainer, a close-up craft piece, and a carousel, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, which lets one driveway or wall be filmed open and finished in the same month. One long form video of 5 to 10 minutes, such as the owner walking a finished job and explaining what is under it, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence that follows several crews: 16+ finished pieces a month, event coverage included, such as a home show booth, and 48 hour turnaround.

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

• Job sites where the homeowner has agreed to filming in writing, and a heads up on the days the base is open.
• Your Suffolk or Nassau County home improvement license number, and the company name as printed on the license, for every piece.
• Saws with water delivery running on the days we film cuts.
• A foreman or owner willing to explain the base and drainage on camera.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape masonry and paving content

County licensing, the silica rule for cutting, the one-call rule for digging, and what an ad may show.

• Driveways and masonry are licensed in both counties

  Suffolk County Code section 563-16 names driveways and masonry in its definition of home improvement contracting, and section 563-17(D) says all advertising for home improvement contracting shall contain the license number. Nassau County lists masonry work, paving and driveway seal coating, and retaining wall contractors among the trades that need a home improvement license, and its rules require display advertising to carry the license number and the full company name as printed on the license.

  • Source: Suffolk County Code chapter 563, sections 563-16 and 563-17 (Suffolk County, PDF)
  • Source: Nassau County Department of Consumer Affairs, Who Must Be Licensed
  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Cutting stone and pavers on camera

  OSHA's silica standard for construction says an employer shall fully and properly implement the controls in its Table 1 for each listed task, unless it assesses and limits exposure another way. For handheld power saws and stationary masonry saws, Table 1 calls for a saw with an integrated water delivery system that continuously feeds water to the blade. A Reel is a public record of how your crew cuts, so we film the cut with water running.

  • Source: OSHA, 29 CFR 1926.1153, Respirable crystalline silica, Table 1

• Call 811 before the digging starts

  New York's one-call rule, 16 NYCRR Part 753, counts mechanized digging, auguring, saw cutting, and jack hammering as excavation, and says each excavator shall notify the one-call system at least two but not more than ten working days before the work starts, not counting the day of the call. So a piece that opens on the utility marks shows them as your crew found them, and the dig starts on camera only after the marks are in.

  • Source: New York State Department of Public Service, 16 NYCRR Part 753 booklet, sections 753-1.2(i) and 753-3.1 (PDF)

• The work shown has to be the work

  Nassau County's home improvement rules say representations and illustrations of products or services offered to the public shall be accurately represented in all advertisements or descriptive material. So a before and after is your own job, shot as it is: no borrowed photos, and no rendering presented as finished work.

  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.