Social media content for Long Island remodelers and home builders

Across a job

One job, in content

A remodel or a build gives you a new chapter every few weeks. We plan the content days around the phases that change the most.

1. Before

   The room or the empty lot as it is, from the angles we will repeat on every visit.

2. Demo or foundation

   Demo day on a remodel. Excavation, footings, and the foundation on a new build.

3. Framing and rough-in

   Walls go up, and plumbing, wiring, and ductwork go in. The phase most people never see, explained by your lead before it is covered.

4. Finishes

   Drywall, tile, cabinets, counters, and trim, with the choices behind them.

5. The reveal

   The finished rooms, photographed and filmed, with the before beside them, once the homeowner signs off.

The work

What we make for a remodeler or builder

Pieces that show the care in the parts of a house that end up hidden.

• The progress series

  One job told in parts as it happens, then cut into a single before and after when it wraps.

• Behind the walls

  Framing, insulation, rough plumbing, and wiring, explained by your lead before the drywall goes up.

• The reveal

  The finished kitchen, bath, addition, or house, photographed for your website and filmed as a walkthrough.

• Why we built it this way

  The owner on a structural change, a layout, or a material, and what a homeowner should ask any contractor.

• The crew and the trades

  Your carpenters, project managers, and the trade partners on your jobs, each with a signed release.

• The homeowner, after

  A homeowner in their own words once the job is done, with written consent, and with no script or reward tied to what they say.

On site

How we film a job

What we do on every remodel and build, occupied or not.

A content month

What a month looks like

Examples of how each tier tends to fill for a remodeler or builder. The content calendar sets the real mix around your job schedule.

1. Partner

   $1,500 per month

   One content day, timed to the phase worth filming that month: demo, framing, or the reveal. Four to six finished pieces, for example a progress piece, a behind-the-walls explainer, a reveal Reel, and a carousel of finished rooms, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, which lets one job be filmed at two phases in the same month. One long form video of 5 to 10 minutes, such as a walkthrough of a finished project with the owner, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence that follows several jobs at once, from demo to reveal: 16+ finished pieces a month, event coverage included, such as a model home or showroom opening, and 48 hour turnaround.

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

• Homeowners who have agreed to filming in writing, and their sign-off on finished pieces before they go out.
• Your job schedule, so content days land on the phases that change the most.
• Your home improvement license number for renovation work, and the company name as printed on the license.
• A project manager or owner willing to explain a phase on camera.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape remodeling and building content

Where the license number applies, what a home for sale may not say, and what crew footage has to show.

• Renovations carry the license number. New homes may not.

  Suffolk County's home improvement definition in section 563-16 covers repair, remodeling, alteration, and additions to residential property but does not include the construction of a new home, and section 563-17(D) requires the license number in all home improvement advertising. Nassau County's definition likewise leaves out the construction of a new home building, and its rules require display advertising to carry the license number and full company name. A company that builds and renovates can need the number on one piece and not the other, so we put it on every piece unless your licensing office or attorney says otherwise.

  • Source: Suffolk County Code chapter 563, sections 563-16 and 563-17 (Suffolk County, PDF)
  • Source: Nassau County Administrative Code title D-1, home improvement licensing, sections 21-11.1 and 21-11.10 (Nassau County, PDF)
  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Homes for sale and fair housing

  The federal Fair Housing Act makes it unlawful to publish any notice, statement, or advertisement about the sale or rental of a dwelling that indicates a preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin. A piece about a new build for sale describes the house and the work, never who it would suit.

  • Source: 42 U.S.C. 3604(c), Fair Housing Act (Cornell Law School LII)

• Fall protection, on camera

  OSHA's construction standard says each employee engaged in residential construction activities 6 feet or more above lower levels shall be protected by guardrail systems, safety net systems, or personal fall arrest systems, unless another provision allows an alternative measure. So crew working at height is filmed only with that protection in place.

  • Source: OSHA, 29 CFR 1926.501, Duty to have fall protection

• The work shown has to be the work

  Nassau County's home improvement rules say representations and illustrations of products or services offered to the public shall be accurately represented in all advertisements or descriptive material. So a before and after is your own job, shot as it is: no borrowed photos, and no rendering presented as finished work.

  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.