Social media videos and content for Long Island hair salons

Through the year

A salon year, in content

Hair follows the season and the calendar. Pieces go out before clients book, not after.

1. Winter

   Color corrections after the holidays, deep conditioning, and richer tones.

2. Spring

   Prom and graduation styling, the first lightening of the year, and new cuts.

3. Summer

   Blonding, gloss, and protecting color from sun and pool water.

4. Fall

   Back to school cuts, darker and warmer color, and the move into holiday bookings.

5. The holidays

   Party styling, gift cards, and the last open chairs of the year, posted in early November.

The work

What we make for a hair salon

Pieces built on the color, the cut, and the stylist.

• The reveal

  The finished color turning in the light, in slow motion, from one of your clients with a signed release.

• Before and after

  Both sides under the same light and the same angle, with nothing added in the edit.

• The process

  Sectioning, foils, the gloss at the bowl, and the blowout, in close-up.

• The stylist

  One stylist at a time, on their specialty and how they consult, with a signed release.

• How to keep it

  A minute on toning, washing, heat, and how long to wait between appointments.

• The chair this week

  Open appointments, a new stylist, or a new service, cut as a short Reel and a carousel.

On site

How we film a hair salon

Rules we keep on every salon shoot, on top of the overview's.

A content month

What a month looks like

Examples of how each tier tends to fill for a hair salon. The content calendar sets the real mix around your book.

1. Partner

   $1,500 per month

   One content day built around two or three clients booked for color who have agreed to be filmed. Four to six finished pieces, for example two reveals, a before and after, a process piece, and a stylist introduction, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on color and cuts and one on the team and the salon. One long form video of 5 to 10 minutes, such as the owner on a full color correction, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the year, with event coverage included, such as an education night or a salon anniversary: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your salon provides

We do the planning, filming, editing, and captions. These stay with you.

• Two or three clients for each content day who have agreed to be filmed, each with a signed release.
• Stylists willing to be on camera, each with a signed release.
• Product and service names, and prices, exactly as you want them published.
• Any claim about a product, such as what it does or does not contain, checked against the product's own documentation.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape salon content

Who can be shown doing color, honest color, product claims, consent, and music.

• Color and chemical services are cosmetology

  New York's General Business Law section 400 defines cosmetology to include applying dyes, reactive chemicals, or other preparations to alter the color or to straighten, curl, or alter the structure of the hair, and says natural hair styling does not include those services. Section 401 requires a license to practice either. So a piece that shows color or a chemical service shows a licensed cosmetologist doing it.

  • Source: New York General Business Law section 400, appearance enhancement definitions (New York State Senate)
  • Source: New York General Business Law section 401, licenses required (New York State Senate)
  • Source: New York Department of State, Division of Licensing Services, Appearance Enhancement

• The color shown is the color done

  New York's General Business Law section 350 declares false advertising unlawful, and section 350-a defines it as advertising that is misleading in a material respect, judged by representations made by statement, word, design, device, sound, or any combination of them. A filter or grade that makes a color brighter, cooler, or more even than it came out is that kind of representation, so we do not change the hair in the edit.

  • Source: New York General Business Law section 350 (New York State Senate)
  • Source: New York General Business Law section 350-a (New York State Senate)

• Formaldehyde-free on a label is not proof

  OSHA says that even products that do not list formaldehyde or methylene glycol on the label, or that claim to be formaldehyde free, can still expose workers to formaldehyde, and that the safety data sheets for all hair products must be available to workers. So a piece about a smoothing treatment does not repeat a label's formaldehyde claim, and we film it with the salon's ventilation running.

  • Source: OSHA, Hair Salons: Formaldehyde in Your Products

• Clients on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor, and section 51 lets that person sue to stop the use and recover damages. A client in the chair agreed to a service, not to an ad, so each one signs a release before a piece shows their face, and a before and after counts as their likeness too.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.