Social media content for Long Island law firms

Through the year

A law firm year, in content

Legal questions follow the calendar. Pieces go out before people start searching.

1. January

   New year estate planning, business formation, and the questions a new law raises.

2. Spring

   The spring real estate market, closings explained, and tax season questions for estates and businesses.

3. Summer

   Summer accidents, boating and pool season, and leases and rentals on the East End.

4. Fall

   Back to school, family law questions after the summer, and year end planning for businesses.

5. The holidays

   Family conversations about wills and care plans, and what to do before year end.

The work

What we make for a law firm

Pieces that explain the law in general terms and introduce the people who practice it.

• How it works

  A process explained in general terms, such as a closing, probate, or a claim, by the attorney who handles it.

• Meet the attorney

  One attorney at a time, on the areas they practice and how they work with clients, with any certification named as Rule 7.1(c) requires.

• The question we hear most

  One common question answered in a minute, in general terms, with a line that it is not advice for a specific matter.

• The firm

  How the firm started, the office, and the staff who answer the phone.

• In the community

  A seminar, a bar association event, or a charity the firm supports, filmed with consent.

• Recruiting

  What it is like to work at the firm, for the associates and paralegals you want to hire.

On site

How we film a law firm

Rules we keep on every firm shoot, on top of the overview's.

A content month

What a month looks like

Examples of how each tier tends to fill for a law firm. The content calendar sets the real mix around your calendar.

1. Partner

   $1,500 per month

   One content day at your office, usually half a day. Four to six finished pieces, for example three how it works explainers, an attorney introduction, and a carousel of common questions, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days. One long form video of 5 to 10 minutes, such as a full walkthrough of a probate or a closing, ten short form pieces cut from it and from the day, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence for a firm with several practice areas or offices: 16+ finished pieces a month, event coverage included, such as a client seminar, and 48 hour turnaround.

Your side

What your firm provides

We do the planning, filming, editing, and captions. These stay with you.

• A responsible attorney who approves outlines and finished pieces, and the name and contact information to put on each one.
• Attorneys' practice areas, admissions, and any certification with its certifying organization.
• A client's informed consent, in writing, before any client or matter appears.
• The questions clients ask most, so the calendar starts from real ones.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape law firm content

New York's amended Rule 7.1, results, specialists, confidences, and paying for recommendations.

• Rule 7.1, as amended June 1, 2026

  Rule 7.1(a) says a lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services, including one that omits a fact needed to keep it from being materially misleading, and Rule 7.1(d) says any communication must include the name and contact information of at least one lawyer or law firm responsible for its content. The NYSBA notes that the old Attorney Advertising label and the required prior results disclaimer were eliminated. We put the responsible name and contact line on every piece.

  • Source: New York Rules of Professional Conduct (22 NYCRR Part 1200), Rules 1.6, 7.1, and 7.2, with comments, as amended (New York State Bar Association, PDF)
  • Source: New York State Bar Association, The Amendments to the Advertising Rules, effective June 1, 2026 (PDF)

• Results can still mislead

  Comment 3 to Rule 7.1, published by the State Bar, says a truthful report of a lawyer's achievements for clients may be misleading if it leads a reasonable person to expect the same result for others without reference to the facts of each case, and that an appropriate disclaimer or qualifying language may prevent that. So we do not cut verdict or settlement pieces without the firm's wording, and a disclaimer is there if the firm wants it.

  • Source: New York Rules of Professional Conduct (22 NYCRR Part 1200), Rules 1.6, 7.1, and 7.2, with comments, as amended (New York State Bar Association, PDF)

• Certified specialist needs a named certifier

  Rule 7.1(c) says a lawyer shall not state or imply certification as a specialist unless certified by an organization approved by an appropriate authority of a state, the District of Columbia, or a U.S. territory, or accredited by the American Bar Association, and the certifying organization is clearly identified in the communication. Comment 7 adds that saying a lawyer concentrates in or specializes in a field is generally permitted if it is not false or misleading.

  • Source: New York Rules of Professional Conduct (22 NYCRR Part 1200), Rules 1.6, 7.1, and 7.2, with comments, as amended (New York State Bar Association, PDF)

• Client confidences stay off camera

  Rule 1.6(a) says a lawyer shall not knowingly reveal confidential information unless the client gives informed consent or another exception applies, and defines confidential information to include information likely to be embarrassing or detrimental to the client. A client story, a case photo, or a file on a desk is that kind of information, so it appears only with the client's informed consent.

  • Source: New York Rules of Professional Conduct (22 NYCRR Part 1200), Rules 1.6, 7.1, and 7.2, with comments, as amended (New York State Bar Association, PDF)

• No paying for recommendations

  Rule 7.2(a) says a lawyer shall not compensate or give anything of value to a person or organization to recommend or obtain employment by a client, with narrow exceptions. Paying us to make content about your own firm is not that, but paying a creator or a past client to recommend you would raise it, so we do not plan pieces around paid recommendations.

  • Source: New York Rules of Professional Conduct (22 NYCRR Part 1200), Rules 1.6, 7.1, and 7.2, with comments, as amended (New York State Bar Association, PDF)

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.