Social media content for Long Island golf courses and country clubs

Through the year

A golf year, in content

The course has a season and the club has a calendar. The pieces follow both.

1. Late winter

   Membership season: the club, the course, and the pros, posted while families decide on the year.

2. Opening and spring

   First tee times, the course greening up, aeration explained, and lesson programs starting.

3. Summer

   The course at its best at first light, junior programs, club championships, and evenings on the terrace.

4. Outing season

   Charity and corporate outings from late spring into fall, with the course, the setup, and the awards dinner.

5. Fall and the off-season

   Fall color on the back nine, the last events, the simulator or indoor season, and holiday dining.

The work

What we make for a course or club

Pieces that show the course, the club, and the people who run it.

• The hole at first light

  A signature hole from the tee box to the green, filmed at dawn before the first group, with aerials where airspace allows. Every drone flight is flown by an FAA Part 107 certified remote pilot.

• The pro on a fix

  Your teaching pro on one fault and one drill, in a minute, with a student who has signed a release.

• The superintendent's work

  Mowing patterns, greens rolling, aeration, and what the crew does before anyone tees off.

• The clubhouse and dining

  The grill room, the terrace, and the dining room, filmed before service.

• Tournament day

  The setup, the shotgun start, the leaderboard, and the awards, with the players who agreed to be filmed.

• Membership

  What a membership includes, the practice facilities, and junior programs, with terms as the club writes them.

On site

How we film a course or club

Rules we keep on every course shoot, on top of the overview's.

A content month

What a month looks like

Examples of how each tier tends to fill for a course or club. The content calendar sets the real mix around your tee sheet.

1. Partner

   $1,500 per month

   One content day from first light. Four to six finished pieces, for example a signature hole, a pro tip, a superintendent piece, and a carousel of the clubhouse, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on the course and one on the club and its people. One long form video of 5 to 10 minutes, such as a hole by hole tour with the head pro, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the season, with event coverage included, such as the club championship or a charity outing: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your club provides

We do the planning, filming, editing, and captions. These stay with you.

• The club's photo policy, and members, guests, and staff willing to be filmed, each with a signed release.
• Course access at first light, and a cart and a contact for the day.
• Membership, outing, and banquet terms exactly as you want them published.
• The charity's own registration and wording for any outing piece that asks people to give.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape golf club content

Members on camera, drones over players, charity outings, and music.

• Members and guests on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's for a minor, and section 51 lets that person sue to stop the use and recover damages. A member on the eighteenth green is still a person who has not agreed to an ad, so only members who sign appear.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

• No drone over a golfer

  Under 14 CFR 107.39, a small drone may not fly over a person who is not directly participating in the flight, unless they are under a covered structure or in a stationary vehicle, or the operation meets a subpart D category. A player in the fairway is neither, so aerials are flown before play or beside it. Every drone flight is flown by an FAA Part 107 certified remote pilot. Core Media Co. is fully insured, and the coverage includes drone work.

  • Source: 14 CFR 107.39, Operation over human beings (Cornell Law School LII)
  • Source: Real estate drone rules on Long Island (Core Media Co. guide, with FAA sources)

• Charity outings ask for money

  New York's Executive Law section 172 says a charitable organization that intends to solicit contributions in the state shall register with the attorney general before any solicitation, unless an exemption applies, and the IRS requires a written disclosure when a donor pays more than $75 partly as a gift and partly for goods or services, such as a round and a dinner. A piece that asks people to sign up for a charity outing uses the charity's own wording on both.

  • Source: New York Executive Law section 172 (New York State Senate)
  • Source: IRS, Charitable Contributions: Quid Pro Quo Contributions

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.