Social media content for Long Island professional practices

Who it is for

Who it is for

Practices where a license stands behind the work and the client picks a person.

• Dentists and orthodontists

  The dentist, the hygienists, the office, and what a visit involves, with specialty titles only where the training supports them.

• Chiropractors and physical therapists

  The clinician on a movement, the space, and what a first visit looks like, with no claim outside the scope of the license.

• Law firms

  Attorneys explaining a process in plain words, the firm, and the people, with no client's confidences on camera.

By practice

A page for each kind of practice

The year each one follows, how we film that kind of office, a month on each tier, and the rules that apply to it.

• Dentists and orthodontistsThe dentist, the hygienists, and the office, with smiles shown only with written authorization and specialty titles only where training supports them.
• Chiropractors and physical therapistsThe clinician on a movement, the space, and the first visit, with every claim inside the scope of the license and no promise of a result.
• Law firmsAttorneys explaining a process in plain words, the firm, and the people, under New York's amended Rule 7.1 and with no client confidences on camera.

Through the year

A practice year, in content

Each practice has its own busy weeks. The calendar puts the explainers out before the questions come in.

1. January

   New insurance years and new deductibles, new year goals for health, and new year legal questions.

2. Spring

   Sports seasons and the injuries and mouth guards that come with them, and spring closings and filings.

3. Summer

   Kids out of school for appointments and braces, and the questions people put off until summer.

4. Back to school

   Checkups, sports physicals, and back to school schedules.

5. Year end

   Benefits that reset on January 1 and the last appointments of the year, posted in the fall.

The work

What we make for a practice

Pieces that let a new client meet the professional before the first visit.

• The question, answered

  One common question per piece, answered in a minute by the professional who handles it.

• Meet the team

  One professional at a time, named with their license or credential as they hold it.

• The first visit

  Parking, the front desk, the room, and what happens in the first appointment.

• The office

  The space and the equipment, filmed empty and clean before the day starts.

• A client's own words

  A patient or client who has authorized it in writing, unscripted, with no reward tied to what they say.

• The community

  A school talk, a free screening, or a charity event the practice runs, filmed with consent.

On site

How we film a practice

Your clients came for care or counsel. These are the terms we keep.

A content month

What a month looks like

Examples of how each tier tends to fill for a practice. The content calendar sets the real mix around your schedule.

1. Partner

   $1,500 per month

   One content day at your office, usually a morning before patients or clients arrive. Four to six finished pieces, for example three short explainers, a team introduction, and a first visit walkthrough, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days. One long form video of 5 to 10 minutes, such as the founder answering the ten questions clients ask most, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence for a practice with several offices or professionals: 16+ finished pieces a month, event coverage included, such as an open house or a community seminar, and 48 hour turnaround.

Your side

What your practice provides

We do the planning, filming, editing, and captions. These stay with you.

• A person who reviews outlines and finished pieces, and your counsel wherever you want them.
• Names, licenses, specialties, and credentials exactly as they are held.
• Written authorization from any patient or client who appears, collected by the practice.
• The questions clients ask most, so the calendar starts from real ones.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape practice content

The Regents' rule for health and design professions, the lawyer's rule, privacy, and reviews.

• The Regents' rule on advertising

  For every profession licensed under Title VIII of the Education Law, 8 NYCRR 29.1(b)(12) treats as unprofessional conduct advertising that is false, fraudulent, deceptive, or misleading, that guarantees any service, that makes a claim about services, products, or prices the licensee cannot substantiate, or that claims professional superiority the licensee cannot substantiate. So painless, best, and guaranteed stay out of a script unless you can prove them.

  • Source: 8 NYCRR 29.1, general provisions on unprofessional conduct, including advertising at (b)(12) (Cornell Law School LII)

• Patients on camera need written authorization

  The same rule allows testimonials, demonstrations, dramatizations, and other portrayals of professional practice only if the patient or client expressly authorizes the portrayal in writing, appropriate disclosure prevents misleading information about who the patient is, reasonable disclaimers go with any statement or result, and no fictional testimonial is used. An actor can play a scene, but never a patient giving a testimonial.

  • Source: 8 NYCRR 29.1, general provisions on unprofessional conduct, including advertising at (b)(12) (Cornell Law School LII)

• Lawyers have their own rule

  Rule 7.1 of New York's Rules of Professional Conduct, as amended effective June 1, 2026, says a lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services, and that any such communication must include the name and contact information of at least one lawyer or law firm responsible for its content. The law firm page covers the rest.

  • Source: New York Rules of Professional Conduct (22 NYCRR Part 1200), Rules 1.6, 7.1, and 7.2, with comments, as amended (New York State Bar Association, PDF)
  • Source: New York State Bar Association, The Amendments to the Advertising Rules, effective June 1, 2026 (PDF)

• Patient and client privacy stays with you

  Under 45 CFR 160.103, a business associate is a person who creates, receives, maintains, or transmits protected health information for a covered entity, or provides certain services that involve the covered entity disclosing it. Whether your practice is a covered entity, and what any vendor arrangement requires, is for your counsel. We do not give HIPAA advice, we do not ask for or receive patient records, and screens, charts, and files stay out of frame.

  • Source: 45 CFR 160.103, HIPAA definitions, including business associate (Cornell Law School LII)

• Reviews and testimonials

  The FTC's rule on fake reviews and testimonials, announced August 14, 2024, bans fake reviews, rewards conditioned on a positive review, and undisclosed reviews from your own staff. A client who speaks on camera does so unpaid and unscripted, and a staff member is introduced as staff.

  • Source: FTC, final rule banning fake reviews and testimonials, August 14, 2024

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.