Social media content for Long Island interior designers and home stagers

Across a project

One project, in content

A design job runs for months and a staging for days. The pieces follow the job.

1. The before

   The room as it is, filmed from the angles the reveal will repeat.

2. The plan

   Boards, samples, and drawings, with any rendering labeled as a rendering.

3. Install day

   Deliveries, the install crew, and the styling, filmed as it happens.

4. The reveal

   The finished room, photographed and filmed in its best light on the day it is done.

5. Staging to listing

   For stagers, the empty room and the staged room before the listing photos, with the seller's OK.

The work

What we make for a designer or stager

Pieces built on the finished room and the thinking behind it.

• The reveal

  A slow move through the finished room, cut to the moment each detail lands.

• Before and after

  The same frame before and after, with nothing added in the edit that is not in the room.

• Why this choice

  The designer on one decision: a fabric, a paint color, a layout, in a minute.

• The details

  Hardware, textiles, and lighting in close-up, for carousels and the website.

• The empty house, staged

  For stagers, a vacant room becoming a staged one, with the seller's written OK.

• The studio

  Samples, sourcing, and the team, filmed at your studio or showroom.

On site

How we film a designer's or stager's work

Rules we keep in every home we film.

A content month

What a month looks like

Examples of how each tier tends to fill for a designer or stager. The content calendar sets the real mix around your projects.

1. Partner

   $1,500 per month

   One content day at a finished project or a staging. Four to six finished pieces, for example a reveal, a before and after, a why this choice piece, and a detail carousel, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, often install day and reveal day on the same job. One long form video of 5 to 10 minutes, such as a full project from the before to the reveal, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence across several projects, with event coverage included, such as a showhouse or a showroom opening: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your studio provides

We do the planning, filming, editing, and captions. These stay with you.

• Projects whose owners have agreed to filming, in writing.
• A heads up on reveal and install days.
• Your titles and certifications exactly as you hold them.
• Any rendering or virtual staging you want shown, so it can be labeled.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape design and staging content

The certified title, renderings, owners' homes, and fair housing.

• Certified interior designer is a protected title

  New York's Education Law section 8301 says only a person certified under the interior design article may use the title certified interior designer, and that the title does not authorize the practice of architecture or engineering. So a designer is captioned with the title they hold, and no piece suggests design work that takes an architect or engineer.

  • Source: New York Education Law section 8301, use of the title certified interior designer (New York State Senate)

• A rendering is not a finished room

  New York's General Business Law section 350 declares false advertising unlawful, and section 350-a defines it as advertising that is misleading in a material respect, judged by representations made by statement, word, design, device, sound, or any combination of them. A rendering or a virtually staged room shown as a finished one is that kind of representation, so each is labeled.

  • Source: New York General Business Law section 350 (New York State Senate)
  • Source: New York General Business Law section 350-a (New York State Senate)

• Staged listings and fair housing

  42 U.S.C. 3604(c) makes it unlawful to make, print, or publish any notice, statement, or advertisement about the sale or rental of a dwelling that indicates a preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin. A staging piece describes the rooms, never the kind of buyer or family who belongs in them.

  • Source: 42 U.S.C. 3604(c), discriminatory notices, statements, or advertisements (Cornell Law School LII)

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.