Social media content for Long Island nail salons and lash and brow studios

Through the year

A nail and lash year, in content

Colors and bookings follow the season. Pieces go out before clients book.

1. February

   Valentine's Day sets and lash appointments, booked in the first week of the month.

2. Spring

   Prom and graduation sets, and the first pedicures of sandal season.

3. Summer

   Brights, beach-proof sets, and lash lifts for the season.

4. Fall

   Darker shades, new collections, and brow shaping before the holidays.

5. The holidays

   Holiday nail art, party lashes, gift cards, and the last open slots of the year.

The work

What we make for a nail or lash studio

Pieces built on detail and the artist behind it.

• The set, in macro

  A finished set turning in the light, filmed close enough to see the cuticle line.

• The art, start to finish

  A design built nail by nail, compressed into thirty seconds.

• The lash fill

  Isolation and placement in close-up, with the client's eyes closed and their release signed.

• The brow

  Mapping, shaping, and the finished brow, from a client who has signed a release.

• The artist

  One tech or artist at a time, on their style and their favorite set, with a signed release.

• Colors of the month

  New shades or a seasonal collection as a carousel and a short Reel, with prices only as you write them.

On site

How we film a nail or lash studio

Rules we keep on every studio shoot, on top of the overview's.

A content month

What a month looks like

Examples of how each tier tends to fill for a nail or lash studio. The content calendar sets the real mix around your book.

1. Partner

   $1,500 per month

   One content day built around three or four clients who have agreed to be filmed. Four to six finished pieces, for example two macro sets, a nail art build, a lash fill, and a colors of the month carousel, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on nails and one on lashes and brows. One long form video of 5 to 10 minutes, such as the owner on how a set is built to last, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the year, with event coverage included, such as a collection launch or a studio anniversary: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your studio provides

We do the planning, filming, editing, and captions. These stay with you.

• Clients for each content day who have agreed to be filmed, with a signed release for any face.
• Techs and artists willing to be on camera, each with a signed release.
• Product names and any claim about how long a set or a tint lasts, worded as you stand behind it.
• Prices and service names exactly as you want them published.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape nail and lash content

Which license covers which service, tints near the eye, honest close-ups, and consent.

• Each service has its license

  New York's General Business Law section 400 defines nail specialty to include applying and removing sculptured or artificial nails, esthetics to include makeup, eyelashes, waxes, and tweezing, and waxing as hair removal by depilatories, waxes, or tweezing. Section 401 requires a license for each, and a business license for the studio. So the person a piece shows doing a service holds the license that covers it.

  • Source: New York General Business Law section 400, appearance enhancement definitions (New York State Senate)
  • Source: New York General Business Law section 401, licenses required (New York State Senate)
  • Source: New York Department of State, Division of Licensing Services, Appearance Enhancement

• Lash and brow tints near the eye

  The FDA says permanent eyelash and eyebrow tints and dyes have been known to cause serious eye injuries, including blindness. It allows silver nitrate as a color additive for eyebrows and eyelashes only in products for professional use, not for persons under 16, and tells consumers to avoid color additives not approved for the eye area, such as permanent eyelash tints. We do not caption a tint as permanent, and we film tinting only with the studio's own products.

  • Source: FDA, Eye Cosmetic Safety

• The set shown is the set done

  New York's General Business Law section 350 declares false advertising unlawful, and section 350-a defines it as advertising that is misleading in a material respect, judged by representations made by statement, word, design, device, sound, or any combination of them. A filter that smooths a cuticle or evens out a lash line changes what the client is being shown, so the edit leaves the work alone.

  • Source: New York General Business Law section 350 (New York State Senate)
  • Source: New York General Business Law section 350-a (New York State Senate)

• Clients on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor, and section 51 lets that person sue to stop the use and recover damages. A client in the chair agreed to a service, not to an ad, so each one signs a release before a piece shows their face, and a before and after counts as their likeness too.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.