Social media content for Long Island title agencies

The work

What we make for a title agency

Content about your firm and the closing, for buyers, sellers, and anyone curious about what title work is.

• What happens at a closing

  Who sits at the table, what gets signed, and where the money goes, walked through in general terms by the closers who run it.

• What a title search turns up

  Open liens, judgments, estate gaps, and survey questions, told as anonymized stories with no names, addresses, or documents that could identify a party.

• What title insurance protects

  An owner's policy and a lender's policy, explained plainly, with your counsel's sign-off on the wording.

• Your people

  Closers, searchers, and examiners, one at a time. It doubles as recruiting content in a field where good staff are hard to find.

• Your firm's story

  How the firm started, how it has changed, and the office the work comes out of.

• Market notes

  A couple of minutes from your team each month on what they are seeing in Long Island closings, in general terms.

A content month

What a month looks like

Examples of how each tier tends to fill for a title agency. The content calendar sets the real mix before anything is filmed.

1. Partner

   $1,500 per month

   One content day at your office, usually half a day. Four to six finished pieces, for example two closing explainers, one anonymized search story, and two staff introductions, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days. One long form video of 5 to 10 minutes, such as a buyer's walk through a closing from contract to keys, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence for a firm with a full calendar: 16+ finished pieces a month, coverage of the seminars and events you host included, and 48 hour turnaround.

Your side

What your firm provides

We do the planning, filming, editing, and captions. These stay with you.

• A person who approves outlines and finished pieces, and your counsel's review wherever they want it.
• Staff time on the content day, from the people who actually do the work.
• Details for search stories with every name, address, and identifying document removed. We film the story, never the file.
• Signed releases from anyone on camera.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Compliance

Rules that shape title agency content

Why every plan stays on your own firm.

• RESPA Section 8

  RESPA Section 8(a) prohibits giving or accepting a fee, kickback, or thing of value for referrals of settlement service business on a federally related mortgage loan. The CFPB's guidance treats gifts and promotions as things of value, and Regulation X allows normal promotional and educational activities aimed at a referral source if they are not conditioned on referrals and do not pay expenses the referral source would otherwise carry. A content plan about your own firm, paid for by your firm, is never something handed to a referral source.

  • Source: CFPB, Real Estate Settlement Procedures Act FAQs

• New York's ban on inducements for title business

  New York's Department of Financial Services prohibits inducements for future title insurance business under Insurance Regulation 208 (11 NYCRR 228). The Appellate Division upheld that ban in January 2019, and DFS said in a circular letter that month that it remains in effect. One more reason the plan is about your firm and nobody else's.

  • Source: NYS DFS, Insurance Circular Letter No. 2a (2019)

• Confidentiality in search stories

  A problem file makes the case for title insurance better than any brochure, but only with the identifying details gone. No names, addresses, parcel numbers, or images of real documents appear on screen.

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.