Strategy and branding
Strategy and branding for Long Island businesses
Quick answer
Core Media Co. is a marketing and branding agency at 523 Lake Avenue in Saint James, NY. We work out who your business is for, what it says, and how it looks, then write it down as a short brand guide: positioning, messaging, logo use, colors, type, and photo and video style. Every post, ad, and page we make after that follows the same guide.
A brand is the reason a customer remembers you after one post. For a local business that usually means a clear line about what you do and for whom, a look that stays the same everywhere, and content that sounds like the people who run the place.
Included
What the branding work covers
- Positioning: who you serve, what you are known for, and how you are different from the business down the road.
- Messaging: the one-line description, the short bio, and the words to use and avoid.
- Visual identity: logo use, colors, type, and a photo and video style, refreshed or built new.
- A brand guide your team, your printer, and any future vendor can follow.
Process
How it works
Listen first
A working session with the owner and anyone who talks to customers, plus a look at your reviews and your competitors.
Write it down
Positioning and messaging in plain words, for you to mark up.
Make it look right
The visual side: logo use, colors, type, and sample posts and pages so you can see it in use.
Put it to work
The guide drives the content, the ads, and the website from then on.
Fit
Who it is for
Businesses whose marketing looks different on every channel.
- Owners who have outgrown a logo made in a weekend.
- Businesses launching a new location, service, or name.
- Teams that want everyone posting and selling with the same words.
Questions
Questions about branding
- Do you design logos?
- Yes, as part of a branding project: a new mark or a cleanup of the one you have, with the files and rules for using it.
- Can you keep our current brand?
- Yes. Often the work is writing down what already works and making it consistent, not starting over.
- What do we get at the end?
- A short brand guide with the positioning, messaging, logo use, colors, type, and content style, plus the logo and template files.
Contact
Inquire about a service.
Tell us what you are trying to do. If it is a fit, we send an agreement and pick a date.
Prefer to write? Send us a note at studio@thecoremedia.co
Saint James, NY 11780studio@thecoremedia.co
Based in Saint James. Working across Smithtown, Huntington, Port Jefferson, and all of Suffolk and Nassau County.