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Electricians and generator installers

Social media content for Long Island electricians and generator installers

Quick answer

Core Media Co., a photography and video studio at 523 Lake Avenue in Saint James, NY, makes monthly social media content for electricians and generator installers across Long Island: panel upgrades, standby generators from pad to first start, lighting at dusk, and what the electrician found, filmed on de-energized equipment and never as a do-it-yourself lesson. Plans run $1,500 to $4,000 per month with a six-month minimum.

Updated

Electrical work is invisible once the covers go back on, and that is exactly why it is worth filming. A scorched breaker, a crowded old panel, a neat new one with every circuit labeled: those are the pieces that make a homeowner trust the person they let into their basement. We film them, plus generator installs and lighting at dusk, and hand over a month of Reels, photos, and captions.

We film only what is safe to film. Panels are shown open only when your electrician says the equipment is de-energized, nobody works live for a shot, and no piece teaches a homeowner how to do the work themselves. You post the pieces, or hand them to whoever runs your accounts.

Book a 20-minute callSee a content month

Through the year

An electrical year, in content

Storm season drives generator work. Everything else fits around it.

  1. Spring

    Outdoor and landscape lighting, panel upgrades, and generator consultations before storm season.

  2. Storm season

    The Atlantic hurricane season runs from June 1 to November 30. Generator installs and portable generator safety pieces, filmed ahead, are ready when the forecast turns.

    Source: National Hurricane Center, Tropical Cyclone Climatology

  3. Fall

    Generator installs before winter, holiday lighting circuits, and the year's jobs cut into a long form walkthrough.

  4. Winter

    Outages and no-power calls, indoor lighting and panel work, and your electricians and apprentices on what the trade is like.

The work

What we make for an electrician

Pieces that show the work behind the cover plate and the people who do it.

  • The panel, before and after

    The old panel, the new one dressed and labeled, filmed with the equipment de-energized.

  • The generator, pad to first start

    The pad, the unit set, the transfer switch, and the first test run, from the same frames each visit.

  • What the electrician found

    A melted connection, a double-tapped breaker, or ungrounded wiring, explained in plain words. No how-to steps.

  • Lighting at dusk

    Recessed, exterior, and landscape lighting on the evening it is finished.

  • Portable generator safety

    Where a portable generator belongs during an outage, with the guidance taken from the Consumer Product Safety Commission.

  • Your electricians and apprentices

    One person at a time: how they got into the trade and how they leave a house. It doubles as recruiting content.

On site

How we film electrical work

The camera follows your electrician's safety rules, never the other way around.

  • Panels and equipment are filmed open only when your electrician says they are de-energized and safe to film.
  • Nobody works live, removes a cover, or repeats a step for the camera.
  • No piece shows a homeowner how to do electrical work. We film what was found and what was fixed, not the steps.
  • In an occupied home, family photos, mail, screens, and anything with a name on it stay out of frame.
  • On homes built before 1978, work that disturbs paint is filmed only if your firm is lead-safe certified.
  • House numbers, street signs, and license plates stay out of frame.

A content month

What a month looks like

Examples of how each tier tends to fill for an electrician. The content calendar sets the real mix around your schedule.

  1. Partner

    $1,500 per month

    One content day on a panel upgrade or a generator install, with time in the shop. Four to six finished pieces, for example a panel before and after, a what-we-found piece, a generator safety explainer, and a carousel, delivered within 5 business days.

  2. Partner+

    $2,750 per month

    Two content days, often one on a generator install and one on lighting at dusk. One long form video of 5 to 10 minutes, such as the owner walking through a standby generator install from pad to first start, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

  3. Flagship

    $4,000 per month

    A weekly presence for a company with several trucks: 16+ finished pieces a month, event coverage included, such as an apprentice training day, and 48 hour turnaround.

Pricing

Monthly partnership pricing

The same three tiers every business pays, whatever the trade. Partner is $1,500, Partner+ is $2,750, and Flagship is $4,000 per month, each with a six-month minimum term, then month to month.

  • Partner

    $1,500per month
    • 1 content day per month
    • 4 to 6 finished pieces per month
    • Your office or our studio
    • Monthly content calendar
    • 5 business day turnaround
    • Event coverage as an add-on
    • Strategy session at onboarding

  • Partner+

    Recommended
    $2,750per month
    • 2 content days per month
    • 1 long form video of 5 to 10 minutes, 10 short form pieces, and 3 to 4 static or carousel posts per month
    • Your office or our studio
    • Monthly content calendar
    • 3 business day turnaround
    • Event coverage as an add-on
    • Strategy session at onboarding

  • Flagship

    $4,000per month
    • Weekly presence
    • 16+ finished pieces per month
    • Your office and our studio, plus events
    • Monthly content calendar
    • 48 hour turnaround
    • Event coverage included
    • Quarterly strategy session

Every tier includes shooting, editing, captions, platform cuts, and a shared delivery folder. You own the finished work, with no usage restrictions. Six-month minimum term, then month to month.

How the partnership works, on the For Business page

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

  • Customers who have agreed to filming in writing, and a heads up on install and inspection days.
  • Every license number your company advertises under, and the company name as it appears on each license.
  • An electrician who decides what is safe to film and when.
  • Your EPA or state lead-safe firm certification, if you work on homes built before 1978.
  • Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape electrical content

Which license goes on a piece, working de-energized, the lead rule, and generator safety claims.

  • Which license number goes on the piece

    Suffolk County's home improvement definition in section 563-16 excludes work in the electrical field, which the county licenses separately: its licensing codes list master electricians and restricted electrical licenses. Nassau County's home improvement law does not require its license of an electrician acting exclusively within the scope of a license held under another law. So the number on your advertising is likely your electrical license rather than a home improvement one. Your licensing office has the final word; we put every number you give us on every piece.

  • De-energized, on camera

    OSHA's electrical work practices standard says live parts to which an employee may be exposed shall be deenergized before the employee works on or near them, with narrow exceptions where deenergizing adds hazards or is infeasible. A Reel is a public record of how your electricians work, so we film panels open only when they are de-energized.

  • Older homes and the lead rule

    The EPA lists electrical work among the activities its Renovation, Repair and Painting rule covers when it disturbs paint in housing built before 1978, names electricians among the contractors it covers, and says firms cannot advertise or perform covered work in those buildings without firm certification.

  • Generator safety, from the source

    The Consumer Product Safety Commission says to operate portable generators outside only, at least 20 feet away from the house, to direct the exhaust away from the home, and never to operate one inside a home, garage, basement, crawlspace, or shed. A generator safety piece states that guidance the way the CPSC does, and shows nothing that contradicts it.

  • Written consent from everyone on camera

    New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.

Questions

Questions electricians ask us

Who makes social media content for electricians on Long Island?
Core Media Co., a photography and video studio at 523 Lake Avenue in Saint James, NY. We film panel upgrades, generator installs, and lighting for electricians across Suffolk and Nassau County, on de-energized equipment only, and hand over a month of finished Reels, photos, and captions. Plans run $1,500 to $4,000 per month with a six-month minimum.
How much does monthly content cost for an electrical contractor?
Partner is $1,500, Partner+ is $2,750, and Flagship is $4,000 per month, each with a six-month minimum term, then month to month. Partner is 1 content day and 4 to 6 finished pieces a month. Partner+ is 2 content days, 1 long form video of 5 to 10 minutes, 10 short form pieces, and 3 to 4 static or carousel posts. Flagship is a weekly presence with 16+ pieces and event coverage included. The tiers are the same for an electrician or generator installer as for any other business.
Can you film inside an electrical panel?
Yes, when your electrician says it is de-energized and safe to film, which is what OSHA's electrical work practices standard calls for before anyone works on or near live parts. Nobody works live or repeats a step for the camera.
Will the videos teach homeowners to do their own electrical work?
No. We film what your electrician found and what they fixed, in plain words, and leave out the steps. The point of the piece is that a homeowner calls a licensed electrician, not that they open the panel themselves.
What should a generator installer post before storm season?
A standby install from pad to first start, the transfer switch explained, and portable generator safety in the CPSC's words: outside only, at least 20 feet from the house, exhaust pointed away, and never in a garage. Filmed in spring, they are ready when the forecast turns.
Do you post to our accounts or run our ads?
No. We make the content and hand it over ready to post: the finished files and their captions, cut for each platform, in a shared folder. You post them, or pass them to whoever runs your accounts. We do not post, boost posts, or run ads, and we do not promise follower numbers.

Keep reading

Book a call

Book a 20-minute call.

Tell us what you are trying to do. If it is a fit, we send an agreement and pick a date.

Replies within one business day. Signed agreement on every job. You own the finished work.

Prefer to write? Send us a note at studio@thecoremedia.co

Core Media Co.523 Lake Avenue
Saint James, NY 11780studio@thecoremedia.co

Based in Saint James. Working across Smithtown, Huntington, Port Jefferson, and all of Suffolk and Nassau County.