Social media content for Long Island tree services and arborists

Through the year

A tree care year, in content

Storms, pests, and the dormant season each give you something to film. The calendar is set before the busy weeks.

1. Late winter

   Dormant season pruning and removals, with the branch structure easy to see on camera, and snow and ice damage once the site is safe.

2. Spring

   Inspections as the trees leaf out, and the arborist on what a homeowner should look for in their own yard.

3. Pine beetle signs

   DEC says southern pine beetle was first found in New York in October 2014 in Suffolk County and is now widespread throughout Long Island. A piece on the signs DEC lists, such as popcorn-shaped clumps of resin on the bark, is useful in any month.

   Source: NYSDEC, Southern Pine Beetle

4. Storm season

   The Atlantic hurricane season runs from June 1 to November 30. Pieces on what to do about a damaged tree, filmed in a calm week, are ready when they are needed.

   Source: National Hurricane Center, Tropical Cyclone Climatology

5. Fall

   Removals and pruning before winter storms, stump grinding, and the year's big jobs cut into a long form walkthrough.

The work

What we make for a tree service

Pieces that show the skill in the rigging and the judgment before the first cut.

• The removal, start to finish

  The tree before, the climb, the rigging and lowering, and the cleared yard, from outside the drop zone.

• The climber at work

  Long lens shots from the ground of your climbers in the crown, with the gear the job calls for in view.

• Stump grinding, before and after

  The stump, the grinder, and the finished ground from the same spot.

• The arborist on a tree

  Why this one comes down and that one stays, what decay or a pest looks like, and what pruning can save.

• Cranes, trucks, and chippers

  Your bucket trucks, crane lifts, and chippers, filmed from where the operator puts us.

• After the storm

  A tree on a roof or across a driveway, and how your crew takes it off safely, filmed once the site is safe.

On site

How we film tree work

Tree work has the widest danger zone of any trade we film. These are the rules we keep.

A content month

What a month looks like

Examples of how each tier tends to fill for a tree service. The content calendar sets the real mix around your schedule and the weather.

1. Partner

   $1,500 per month

   One content day on a removal, ideally one with rigging or a crane. Four to six finished pieces, for example a removal Reel, a climber piece, a stump grinding before and after, and an arborist explainer, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, often one big removal and one day of pruning and consultations. One long form video of 5 to 10 minutes, such as a full removal with the crew lead explaining the plan, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence that follows several crews, with room for storm work when it comes: 16+ finished pieces a month, event coverage included, such as a training day or a town tree planting, and 48 hour turnaround.

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

• Job sites where the homeowner has agreed to filming in writing, and a heads up on removals with rigging or a crane.
• Your Suffolk or Nassau County home improvement license number, and the company name as printed on the license, for every piece.
• A crew lead who sets where we stand and tells us when we can move.
• An arborist or owner willing to explain a tree on camera.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape tree service content

County licensing, power lines, drones over the crew, and the one-call rule for stump work.

• Tree work is licensed in both counties

  Suffolk County Code section 563-16 includes arboriculture in home improvement contracting, which it defines as tree sprayers, tree pruners, tree stump removers, and all other tree services, and section 563-17(D) says all advertising for home improvement contracting shall contain the license number. Nassau County lists tree surgery among the trades that need a home improvement license, and its rules require display advertising to carry the license number and the full company name as printed on the license.

  • Source: Suffolk County Code chapter 563, sections 563-16 and 563-17 (Suffolk County, PDF)
  • Source: Nassau County Department of Consumer Affairs, Who Must Be Licensed
  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Distance from power lines

  OSHA's electrical work practices standard says an unqualified person working in an elevated position near unguarded, energized overhead lines must stay where they and the longest conductive object they may contact cannot come closer than 10 feet, for lines of 50 kV or below. Work near lines is its own specialty, so we keep our distance and never ask a crew to work closer for a shot.

  • Source: OSHA, 29 CFR 1910.333, Selection and use of work practices

• No drone flights over the crew

  Under 14 CFR 107.39, a small drone may not fly over a person unless that person is directly participating in the flight, is under a covered structure or inside a stationary vehicle, or the operation meets one of the operational categories in subpart D. A climber or a ground crew is none of the first two, so we fly beside the work. Every drone flight is flown by an FAA Part 107 certified remote pilot. Core Media Co. is fully insured, and the coverage includes drone work.

  • Source: 14 CFR 107.39, Operation over human beings (Cornell Law School LII)
  • Source: Real estate drone rules on Long Island (Core Media Co. guide, with FAA sources)

• Call 811 before the digging starts

  New York's one-call rule, 16 NYCRR Part 753, counts mechanized digging, auguring, tree root removal, and saw cutting as excavation, and says each excavator shall notify the one-call system at least two but not more than ten working days before the work starts, not counting the day of the call. So a piece that opens on the utility marks shows them as your crew found them, and the dig starts on camera only after the marks are in.

  • Source: New York State Department of Public Service, 16 NYCRR Part 753 booklet, sections 753-1.2(i) and 753-3.1 (PDF)

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.