Social media content for Long Island med spas and aesthetic practices

Through the year

A med spa year, in content

Bookings follow the season and the calendar. Each piece goes out early enough for a patient to book a consult.

1. January

   New year consults, treatment plans, and what a series of sessions looks like.

2. Spring

   Skin before summer, events on the calendar, and what to book how far ahead.

3. Summer

   Sun care, which treatments the provider holds off on in strong sun, and maintenance.

4. Fall

   Consults and skin series planned ahead of the holidays, and the questions patients ask before booking.

5. The holidays

   Gift cards, holiday party timing, and the last appointments of the year.

The work

What we make for a med spa

Pieces that build trust in the provider before anyone books.

• The provider on a treatment

  Your physician, nurse practitioner, physician assistant, or nurse explaining what a treatment is, who it suits, and what recovery looks like, named with their credential.

• The consult

  What happens at a first visit, filmed as a walkthrough with a staff member or a patient who has consented.

• The room and the equipment

  Treatment rooms and devices, filmed empty and clean, so a first visit holds no surprises.

• A patient's story

  A patient the practice has asked, with its written consent and our release, talking unscripted about their experience.

• Before and after

  The practice's own clinical photos, taken under its protocol, presented with the typical result the practice supplies.

• Aftercare and questions

  A minute from the provider on aftercare, timing, and the questions patients ask most.

On site

How we film a med spa

Rules we keep on every practice shoot, on top of the overview's.

A content month

What a month looks like

Examples of how each tier tends to fill for a med spa. The content calendar sets the real mix around your providers' schedules.

1. Partner

   $1,500 per month

   One content day built around one or two providers and one consenting patient. Four to six finished pieces, for example two provider explainers, a consult walkthrough, a room tour, and an aftercare piece, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on providers and treatments and one on patient stories and the practice. One long form video of 5 to 10 minutes, such as the medical director on how the practice decides who is a candidate for a treatment, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the year, with event coverage included, such as a patient education evening or an open house: 16+ finished pieces a month and 48 hour turnaround.

Your side

What your practice provides

We do the planning, filming, editing, and captions. These stay with you.

• Providers' names and credentials exactly as they hold them, and the medical director's review of every piece before it is posted.
• Patients who have agreed to be filmed, with the practice's own written consent collected first.
• Every claim about a treatment or a result, and the typical result line for any before and after.
• Your counsel's view on HIPAA and on any patient content.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape med spa content

Who can be shown doing what, results claims, patient privacy, and consent.

• Medical procedures belong to licensed providers

  The New York Department of State lists injections of any drug or filler, laser procedures other than laser hair removal, and microneedling as medical procedures, and says any business offering them or promoting med spa services must be licensed as a medical facility. Education Law section 6512 makes it a felony to practice, offer to practice, or hold oneself out as able to practice a licensed profession without a license, or to aid or abet an unlicensed person. So no piece shows or implies that someone without a medical license is doing medical work.

  • Source: New York Department of State, Appearance Enhancement Service vs. Med Spa Service
  • Source: New York Education Law section 6512, unauthorized practice (New York State Senate)
  • Source: New York Education Law section 6521, definition of the practice of medicine (New York State Senate)

• The state is checking

  On January 8, 2026, the Department of State said it had inspected 223 businesses offering med spa services with the Department of Health, the State Education Department, and New York City, and cited 87 for possible violations including the unlawful practice of medicine. It also says a provider organized as a PC or PLLC cannot have the word spa in its name. We caption with your practice's name as it is registered.

  • Source: New York Department of State, warning to consumers after med spa investigations, January 8, 2026
  • Source: New York Department of State, Appearance Enhancement Service vs. Med Spa Service

• Results need support, and testimonials are not it

  The FTC's Health Products Compliance Guidance, December 2022, says testimonials that report results more dramatic than users can generally expect are likely to be deceptive, and that a results not typical line does not fix that. Its Endorsement Guides, at 16 CFR 255.2, add that consumer endorsements are not competent and reliable scientific evidence. Every claim about what a treatment does is the practice's, and it needs the practice's support.

  • Source: FTC, Health Products Compliance Guidance, December 2022
  • Source: 16 CFR 255.2, Consumer endorsements, FTC Endorsement Guides (Cornell Law School LII)

• Patient privacy stays with the practice

  Under 45 CFR 160.103, a business associate is a person who creates, receives, maintains, or transmits protected health information for a covered entity, or provides certain services that involve the covered entity disclosing it. Whether your practice is a covered entity, and what any vendor arrangement requires, is for your counsel. We do not give HIPAA advice, and we do not ask for or receive patient records. Patient consent is collected by the practice before we film.

  • Source: 45 CFR 160.103, HIPAA definitions, including business associate (Cornell Law School LII)

• Clients on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor, and section 51 lets that person sue to stop the use and recover damages. A client in the chair agreed to a service, not to an ad, so each one signs a release before a piece shows their face, and a before and after counts as their likeness too.

  • Source: New York Civil Rights Law section 50 (New York State Senate)
  • Source: New York Civil Rights Law section 51 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.