Social media content for Long Island landscapers and hardscape companies

Through the year

A landscaping year, in content

Five seasons of work, each with something to film, planned before the first truck rolls.

1. Early spring

   Cleanups and the first installs. Before and after pairs from the same corner of the yard, and the owner on what a spring cleanup actually includes.

2. Late spring and summer

   Hardscape season: patios, walls, walkways, and outdoor kitchens as progress time-lapses, plus plantings, sod, and irrigation.

3. Summer evenings

   Landscape lighting, filmed at dusk on the evening it is finished, or on a return visit the homeowner agrees to.

4. Fall

   Leaf cleanups and fall plantings, and the year's finished projects filmed while the yards still look full.

5. Winter

   Snow removal if you plow, filmed once the roads are safe, and the owner at the drawing table on next season's designs.

The work

What we make for a landscaping company

Pieces where the change in the yard does the talking.

• The hardscape build

  Excavation, base, pavers or stone, and the finished patio or wall from the same frame each visit, cut into one time-lapse Reel.

• Before and after, from the same spot

  A cleanup or a planting shot from the identical angle, so the yard is the only thing that changes.

• The yard at dusk

  Lighting along the paths, walls, and trees, at the hour people actually use the space.

• From above

  The whole yard, the layout, and the curve of a new bed or patio, by drone. Every drone flight is flown by an FAA Part 107 certified remote pilot.

• The owner on a choice

  Pavers or natural stone, what grows in shade, and how a retaining wall drains, a minute each.

• Crew, equipment, and trucks

  Your crew at work, the machines, and the trucks with your name on the doors.

On site

How we film a yard

The habits that keep a before and after honest and keep the neighbors out of it.

A content month

What a month looks like

Examples of how each tier tends to fill for a landscaping or hardscape company. The content calendar sets the real mix around your season.

1. Partner

   $1,500 per month

   One content day on that month's busiest work: a cleanup shot before and after on the same day in spring, a hardscape install in summer, or leaves in fall. Four to six finished pieces, for example a before and after Reel, a build progress piece, an aerial, and a carousel, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, which suits a hardscape job: one early in the build and one at the finish, running into dusk if there is lighting. One long form video of 5 to 10 minutes walking a finished project with the owner, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence through the season, following several jobs from bare ground to finished yard: 16+ finished pieces a month, event coverage included, such as a home and garden show, and 48 hour turnaround.

Your side

What your company provides

We do the planning, filming, editing, and captions. These stay with you.

• Job sites where the homeowner has agreed to filming in writing, including a return visit when the plantings fill in or the lighting is on.
• Your Suffolk or Nassau County home improvement license number, and the company name as printed on the license, for every piece.
• Your install schedule, so we are there on the days a yard changes most.
• An owner or crew lead willing to explain a choice on camera.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape landscaping content

Licensing, a Suffolk calendar rule, and what an ad may show.

• Landscapers are licensed, and the number goes in the ad

  Suffolk County Code section 563-16 includes landscaping and tree services in its definition of home improvement contracting, and section 563-17(D) says all advertising for home improvement contracting shall contain the license number. Nassau County's rules take a gardener or landscaper's use of their own equipment, or their own vehicle to carry it, as prima facie evidence that a home improvement license is needed, and require display advertising and promotional literature to carry the license number and the full company name as printed on the license.

  • Source: Suffolk County Code chapter 563, sections 563-16 and 563-17 (Suffolk County, PDF)
  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Fertilizer dates in Suffolk

  Suffolk County Local Law 41-2007 says fertilizer shall not be applied to any turf on property the county does not own between November 1 and April 1 of every year, with limited exceptions, and section 563-17(F) requires a licensed contractor who applies fertilizer to take an approved turf management course. So a Suffolk fertilizing piece is filmed in season, never on a March shoot.

  • Source: Suffolk County Local Law 41-2007, fertilizer application (Suffolk County Legislature)
  • Source: Suffolk County, Healthy Lawns, Clean Water: when to fertilize

• The work shown has to be the work

  Nassau County's home improvement rules say representations and illustrations of products or services offered to the public shall be accurately represented in all advertisements or descriptive material. So a before and after is your own job, shot as it is: no borrowed photos, and no rendering presented as finished work.

  • Source: Nassau County Office of Consumer Affairs, Rules and Regulations Relating to the Home Improvement Business (PDF)

• Music needs a license for business use

  Meta's Music Guidelines, which apply on Instagram and Facebook, say that using music for commercial or non-personal purposes is prohibited unless you have the appropriate licenses. We cut every piece to music licensed for it, or to none.

  • Source: Meta, Music Guidelines

• Written consent from everyone on camera

  New York's Civil Rights Law section 50 makes it a misdemeanor to use a living person's name, portrait, picture, likeness, or voice for advertising or trade without their written consent, or a parent's or guardian's for a minor. That covers staff and customers alike, so a signed release comes before anyone appears in a piece.

  • Source: New York Civil Rights Law section 50 (New York State Senate)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.