Social media content for Long Island chiropractors and physical therapists

Through the year

A practice year, in content

Injuries and appointments follow the seasons. Pieces go out ahead of each.

1. January

   New year training plans, deductibles resetting, and starting a program without getting hurt.

2. Spring

   Spring sports, the first runs and rounds of golf, and yard work strains.

3. Summer

   Beach and boating season, summer leagues, and travel with a sore back.

4. Fall

   Fall sports, race training, and workstation setup as people head back to desks.

5. Winter

   Snow shoveling, slips on ice, and the last visits before benefits reset.

The work

What we make for a chiropractic or PT practice

Pieces that show how the clinician thinks and works.

• One movement, done right

  A clinician demonstrating one exercise or stretch, with the common mistake and the fix, framed as education rather than a prescription.

• The first visit

  What an evaluation involves, what to wear, and how a plan of care is set.

• The clinician

  One chiropractor or therapist at a time, named with their degree and license exactly as they hold them.

• The floor

  The treatment tables, the gym, and the equipment, filmed before the first patient.

• A patient's story, with consent

  A patient who has authorized it in writing, on getting back to what they do, with a reasonable disclaimer on the result.

• Common questions

  Do I need a referral, how many visits, and what insurance usually asks for, answered as your practice actually works.

On site

How we film a chiropractic or PT practice

Rules we keep on every clinic shoot, on top of the overview's.

A content month

What a month looks like

Examples of how each tier tends to fill for a chiropractic or PT practice. The content calendar sets the real mix around your schedule.

1. Partner

   $1,500 per month

   One content day, usually a slower morning. Four to six finished pieces, for example three movement pieces, a first visit walkthrough, and a clinician introduction, delivered within 5 business days.

2. Partner+

   $2,750 per month

   Two content days, one on movement and treatment and one on the team and consenting patients. One long form video of 5 to 10 minutes, such as a full evaluation explained step by step, ten short form pieces, and three to four static or carousel posts. 3 business day turnaround.

3. Flagship

   $4,000 per month

   A weekly presence for a practice with several clinicians or locations: 16+ finished pieces a month, event coverage included, such as a running clinic or a community workshop, and 48 hour turnaround.

Your side

What your practice provides

We do the planning, filming, editing, and captions. These stay with you.

• Clinicians' names, degrees, and licenses exactly as they hold them.
• Written authorization from any patient who appears.
• Your practice's own wording on referrals, insurance, and the number of visits.
• A clinician's review of every exercise piece before it is posted.
• Someone to post the finished pieces and answer the comments and messages they bring in.

Rules

Rules that shape chiropractic and PT content

What an ad may claim, what each license covers, direct access, and patients on camera.

• The Regents' rule on advertising

  For every profession licensed under Title VIII of the Education Law, 8 NYCRR 29.1(b)(12) treats as unprofessional conduct advertising that is false, fraudulent, deceptive, or misleading, that guarantees any service, that makes a claim about services, products, or prices the licensee cannot substantiate, or that claims professional superiority the licensee cannot substantiate. So painless, best, and guaranteed stay out of a script unless you can prove them.

  • Source: 8 NYCRR 29.1, general provisions on unprofessional conduct, including advertising at (b)(12) (Cornell Law School LII)

• Chiropractic claims stay inside the license

  New York's Education Law section 6551 defines chiropractic as detecting and correcting, by manual or mechanical means, structural imbalance, distortion, or subluxations in the human body to remove nerve interference connected to the vertebral column. It excludes treating infectious diseases, cardiovascular-renal or cardiopulmonary diseases, surgical conditions of the abdomen, diabetes, and neoplasms, and excludes prescribing drugs. So no piece suggests an adjustment treats any of them.

  • Source: New York Education Law section 6551, definition of the practice of chiropractic (New York State Senate)

• No referral needed has limits

  Education Law section 6731(d) lets a licensed physical therapist treat a patient without a referral for ten visits or thirty days, whichever comes first, if the therapist has practiced full time for at least three years, and requires written notice that a health plan or insurer may not cover the treatment without a referral. A piece that says you can see a therapist without a referral carries those limits, worded with the practice.

  • Source: New York Education Law section 6731, physical therapy, including treatment without a referral at (d) (New York State Senate)

• Patients on camera need written authorization

  The same rule allows testimonials, demonstrations, dramatizations, and other portrayals of professional practice only if the patient or client expressly authorizes the portrayal in writing, appropriate disclosure prevents misleading information about who the patient is, reasonable disclaimers go with any statement or result, and no fictional testimonial is used. An actor can play a scene, but never a patient giving a testimonial.

  • Source: 8 NYCRR 29.1, general provisions on unprofessional conduct, including advertising at (b)(12) (Cornell Law School LII)

• Health claims need evidence

  The FTC's Health Products Compliance Guidance, December 2022, says health-related claims need competent and reliable scientific evidence, and that testimonials reporting results more dramatic than patients can generally expect are likely to be deceptive. A patient's recovery is their own story, not proof of what a treatment does.

  • Source: FTC, Health Products Compliance Guidance, December 2022

• Patient and client privacy stays with you

  Under 45 CFR 160.103, a business associate is a person who creates, receives, maintains, or transmits protected health information for a covered entity, or provides certain services that involve the covered entity disclosing it. Whether your practice is a covered entity, and what any vendor arrangement requires, is for your counsel. We do not give HIPAA advice, we do not ask for or receive patient records, and screens, charts, and files stay out of frame.

  • Source: 45 CFR 160.103, HIPAA definitions, including business associate (Cornell Law School LII)

A plain reading of each rule with its source, not legal advice. We are not your compliance department, and we do not pretend to be. Your compliance team or counsel has the final word on every piece.